The world of collegiate athletics is a dynamic landscape, perpetually shifting with strategic realignments that impact not only the competitive environment but also the entire ecosystem of travel, tourism, and lifestyle surrounding major universities. For fans, alumni, and prospective visitors interested in Arizona State University (ASU), one of the most pressing questions in recent times has been: “What conference is Arizona State University in?” The answer, while straightforward today, represents a significant transition that reshapes gameday experiences, travel itineraries, and opportunities for exploring the vibrant Valley of the Sun.
Historically, Arizona State University was a prominent member of the Pac-12 Conference, a league synonymous with West Coast collegiate sports and academic excellence. However, the rapidly evolving collegiate sports landscape led to a monumental decision. As of August 2024, Arizona State University officially joined the Big 12 Conference, marking a new chapter for its athletic programs, its dedicated fan base, and the broader tourism appeal of its home cities, Tempe and Phoenix, Arizona. This shift means new rivalries, new destinations for away games, and new opportunities for visitors to experience the unique blend of collegiate spirit and desert hospitality that defines this region.
A New Era for Sun Devil Athletics and Its Fan Base
The move from the Pac-12 Conference to the Big 12 Conference is more than just a change in affiliation; it’s a strategic pivot that broadens Arizona State University’s reach and introduces its athletic programs to a fresh set of competitive challenges and fan bases. For sports enthusiasts, this means adjusting travel plans, discovering new collegiate towns, and embracing a different set of traditions that come with the Big 12 Conference.
The Shift from Pac-12 to Big 12: Understanding the Implications
For decades, the Pac-12 Conference was the athletic home for the Sun Devils, fostering intense rivalries with fellow Arizona institution, the University of Arizona, as well as California powerhouses like USC and UCLA. The conference was known for its geographical concentration on the West Coast, which often made travel for fans relatively straightforward, primarily involving trips within California, Oregon, Washington, and the Mountain West states. This historical context shaped many fan travel habits and preferences for accommodation in destinations like Los Angeles, Seattle, or Salt Lake City.
The transition to the Big 12 Conference ushers in a new era. The Big 12 Conference is largely comprised of institutions from the central United States, including major programs in Texas, Oklahoma, Kansas, and Iowa. This geographic shift means that Arizona State University fans embarking on away game adventures will be exploring new cities and regions, offering fresh travel and tourism experiences. For many, this will involve longer distances, potentially more flights, and the opportunity to discover the unique cultures and attractions of the Midwest and Southwest regions outside of Arizona. Conversely, fans from existing Big 12 Conference schools will now have a compelling reason to visit Tempe and Phoenix, injecting new life into the local tourism and hospitality sectors. This promises an exciting exchange of traditions, fan energy, and, critically, tourism dollars.
Navigating Game Days and Gameday Getaways in the Grand Canyon State
For those planning to experience Arizona State University gameday firsthand, whether as a visiting fan, an alum returning home, or a curious traveler, understanding the logistics of travel and accommodation is key. Tempe and Phoenix offer a welcoming and well-equipped environment for all types of visitors, combining the excitement of collegiate sports with the allure of a desert metropolis.
Seamless Travel to Tempe and Phoenix
The journey to Arizona State University’s campus in Tempe is remarkably convenient. The primary gateway for air travelers is Phoenix Sky Harbor International Airport (PHX), one of the busiest and most accessible airports in the United States. Located just minutes from downtown Phoenix and a short drive from the ASU campus, PHX offers direct flights from most major cities across the country and international destinations. Upon arrival, visitors have a variety of transportation options, including ride-sharing services, taxis, rental cars, and the Valley Metro Rail, which conveniently connects the airport to downtown Tempe and Arizona State University.
For those preferring a road trip, Arizona is well-connected by a network of interstate highways. Fans from neighboring states like California, Nevada, New Mexico, and Utah often make the scenic drive, transforming a simple journey into part of the gameday adventure. These routes traverse diverse landscapes, from desert expanses to mountainous terrain, offering plenty of opportunities for roadside stops and exploration. Once in Tempe, public transportation options like the Orbit shuttles (free local buses) and the aforementioned Valley Metro Rail make navigating the campus and surrounding areas simple, reducing the need for constant driving. For visitors looking to explore further afield, renting a car provides maximum flexibility for day trips to attractions outside the immediate urban core.
Premier Accommodation for Every Fan
The Tempe and Phoenix metropolitan area boasts an extensive range of accommodation options, catering to every preference and budget. From luxurious resorts perfect for a high-end gameday getaway to comfortable, budget-friendly hotels ideal for student travelers or large groups, finding the right place to stay is an integral part of the overall experience.
For those seeking an opulent escape, Scottsdale, a short drive from Tempe, offers world-class resorts. Properties like The Phoenician, a Luxury Collection Resort, Scottsdale, provide unparalleled amenities, including championship golf courses, lavish spas, and exquisite dining, making a gameday weekend feel like a true vacation. In Phoenix itself, the historic Arizona Biltmore, A Waldorf Astoria Resort, an architectural masterpiece with ties to Frank Lloyd Wright, offers a blend of elegance and history. These establishments often feature expansive pools, private cabanas, and concierge services that can arrange everything from tee times to exclusive tours.
Closer to the Arizona State University campus in Tempe, visitors will find a variety of mid-range and boutique hotels. The Tempe Mission Palms Hotel is a popular choice, known for its convenient location to Mill Avenue District and ASU events. Another excellent option is Graduate Tempe, which offers a vibrant, university-themed atmosphere just steps from the campus. These hotels typically provide comfortable rooms, on-site dining, fitness centers, and often refreshing outdoor pools—a necessity in the Arizona heat. Many also cater specifically to university visitors, offering shuttle services to games or special rates for ASU events.
For budget-conscious travelers, particularly students or larger families, there are numerous reputable hotel chains and extended-stay options throughout Tempe and the surrounding areas. These accommodations offer competitive pricing, often including amenities like complimentary breakfast, kitchens or kitchenettes, and free Wi-Fi. Additionally, the rise of vacation rentals through platforms like Airbnb and Vrbo provides another flexible option, allowing groups to rent entire homes or apartments, which can be particularly cost-effective and offer a more local experience, especially for longer stays. When booking, it’s advisable to consider proximity to Sun Devil Stadium or the nearest light rail station, and to check for special gameday packages or discounts.
Beyond the Game: Exploring the Vibrant Culture and Landscapes of Arizona
While the excitement of Arizona State University athletics might be the initial draw, a visit to Tempe and Phoenix offers much more than just sports. The region is a treasure trove of natural beauty, cultural attractions, culinary delights, and recreational opportunities, making it an ideal destination for a comprehensive travel experience.
Iconic Landmarks and Attractions in the Valley of the Sun
The Valley of the Sun is rich with landmarks, both man-made and natural, that capture the essence of Arizona. On campus, beyond the roar of Sun Devil Stadium (home to ASU football) and Desert Financial Arena (for basketball and other indoor sports), visitors can marvel at ASU Gammage, a striking performing arts center designed by the legendary architect Frank Lloyd Wright. Its unique circular design and grand scale make it a landmark of modern architecture.
Nature lovers will find paradise in the immediate vicinity. Papago Park, a short distance from ASU, is famous for its distinctive red sandstone buttes, including “Hole-in-the-Rock,” offering easy hikes and panoramic views of Phoenix. Within Papago Park lies the Desert Botanical Garden, a must-visit for anyone interested in the unique flora of the Sonoran Desert. For a more challenging outdoor adventure, Camelback Mountain offers strenuous hiking trails and rewards climbers with incredible vistas of the entire metropolitan area.
Culturally, Phoenix and Tempe boast a variety of museums. The Heard Museum is renowned for its extensive collection of Native American art and culture, providing deep insights into the region’s indigenous heritage. The Phoenix Art Museum showcases a diverse range of artistic expressions, from contemporary works to classic masterpieces. These cultural institutions offer a rich counterpoint to the energetic atmosphere of gameday, providing opportunities for reflection and learning.
Culinary Delights and Entertainment Districts
The culinary scene in Tempe and Phoenix is as diverse and vibrant as its landscape. The Mill Avenue District in Tempe, adjacent to the Arizona State University campus, is a lively hub of restaurants, bars, and shops. It’s the perfect spot for pre-game meals, post-game celebrations, or simply enjoying the energetic college town atmosphere. From casual eateries to upscale dining, there’s something to satisfy every palate.
In nearby Scottsdale, Old Town Scottsdale offers a different flavor. Known for its charming Western-themed streets, art galleries, and an impressive array of dining options, it’s a popular destination for tourists and locals alike. Visitors can indulge in authentic Southwestern cuisine, explore farm-to-table restaurants, or enjoy international flavors. Many establishments offer outdoor seating, allowing diners to enjoy Arizona’s pleasant weather. Beyond dining, both Mill Avenue District and Old Town Scottsdale come alive with nightlife, featuring live music venues, dance clubs, and cozy pubs, ensuring entertainment continues long after the final whistle.
Day Trips and Extended Stays for the Adventurous
For those with a few extra days, the geographical position of Tempe and Phoenix makes it an excellent base for exploring some of Arizona’s most iconic natural wonders. A must-do day trip, or even an overnight stay, is to the majestic Grand Canyon National Park. While a bit of a drive, the unparalleled grandeur of the Grand Canyon National Park is an experience that transcends mere tourism, offering breathtaking vistas and a profound connection to nature.
Closer to the Valley of the Sun is Sedona, famous for its stunning red rock formations, spiritual vortexes, and vibrant arts community. It’s an ideal destination for hiking, mountain biking, or simply enjoying the serene beauty and artistic atmosphere. Family-friendly attractions are also abundant, including the Phoenix Zoo, located within Papago Park, and the OdySea Aquarium in Scottsdale, offering engaging experiences for children and adults alike. These extended exploration opportunities ensure that a trip centered around ASU athletics can easily transform into a comprehensive Arizona adventure, blending sports, culture, and nature.
Lifestyle and Long-Term Engagement: The Broader Impact of Collegiate Athletics
The shift in Arizona State University’s conference affiliation ripples through various aspects of lifestyle and long-term engagement, touching upon everything from family vacations to business travel and the broader economic and cultural fabric of the region. Collegiate athletics, especially within major conferences like the Big 12 Conference, are powerful drivers of tourism and community identity.
Tailoring Your Trip: Luxury, Budget, and Family Travel
The increased travel associated with the Big 12 Conference presents unique opportunities for different types of travelers. For those accustomed to luxury, combining a game with a stay at a five-star resort in Scottsdale or Phoenix becomes an annual tradition, allowing them to enjoy high-end amenities while cheering on the Sun Devils. Budget-conscious fans, often students or recent graduates, can find affordable accommodation, utilize public transport, and explore the more cost-effective dining and entertainment options in Tempe’s Mill Avenue District.
Family trips centered around gameday offer a chance to introduce younger generations to the excitement of college sports while simultaneously exploring family-friendly attractions like the Phoenix Zoo or the OdySea Aquarium. Many hotels offer amenities tailored for families, such as connecting rooms, kids’ clubs, and large swimming pools. Regardless of the travel style, the Valley of the Sun provides the infrastructure and diversity to ensure a memorable experience for everyone. This adaptability means that a trip to see ASU play can be seamlessly integrated into a broader Arizona vacation, offering a blend of competitive athletics with relaxation, adventure, and cultural immersion.
Beyond Sports: Business, Education, and Community Connections
Arizona State University is not just a sports powerhouse; it’s a major research institution and a hub for innovation, education, and business. The university regularly hosts conferences, seminars, and academic events that draw professionals and scholars from around the globe. The new Big 12 Conference alignment might also lead to increased inter-university collaboration, prompting more business travel for faculty, administrators, and researchers between ASU and other Big 12 Conference institutions. This creates a need for diverse accommodation options, from short-term hotel stays to long-term apartment rentals for visiting scholars or those on extended projects.
The economic impact of collegiate athletics and related tourism is substantial. Gamedays fill hotels, restaurants, and local businesses, generating revenue and creating jobs. The prestige of being in a major conference like the Big 12 Conference enhances the university’s national profile, attracting more students, researchers, and ultimately, more visitors to Arizona. This expanded visibility and increased foot traffic contribute to the overall vibrancy and prosperity of Tempe and Phoenix, solidifying their status not just as sports destinations, but as dynamic centers for education, business, and leisure travel. The integration of Arizona State University into the Big 12 Conference thus represents a holistic development, fostering growth in athletic competition, tourism, and community engagement for years to come.
